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The aim of this study is to explore the existing differences in (regional) country identity between the two biggest language regions of Switzerland, and the effects that differently-framed public diplomacy messages have on these country identities. To analyze the heterogeneous dimensions of regional country identity in the two language regions and the effects of public diplomacy messages, an experimental study with four different groups was conducted. The results show that a) even within one country, different language regions have differing country identities and give varying significance to different dimensions, b) these differences have an impact on how public diplomacy messages are perceived, and c) they also have an impact on the overall country identity of the recipients of these messages. Finally, we show that d) these impacts are moderated by the subjects' political opinions on an issue as well as the framing of the message itself.

Although country image and its potential spillover effects are central research topics in international public relations and public diplomacy, there is a lack of research regarding the effect that political leaders' images have on those of their home countries. Previous research does indicate that a political leader might be highly influential in terms of attracting benefits for their country; however, our study tests for the first time how a political leader's image influences their home country's image by employing a 2 ´ 3 factorial experimental design. Results confirm the hypothesized spillover effect of a political leader's image on that of their home country, with the integrity of political leaders showing the greatest impact on country image, followed by the competence and charisma dimensions. We also found that the gender of the political leader plays an important role. Future studies should therefore consider and elaborate on this effect in more depth.

"Der vorliegende Artikel analysiert, ausgehend von einigen zentralen Entwicklungen in den Bereichen Technologie, Wirtschaft und Gesellschaft, die potenziell positiven und negativen Auswirkungen von internet- und intranetbasierten Personalmanagement-Prozessen. Hierfür wird die jüngste Diskussion um electronic Human Resource Management in Theorie und Praxis rekonstruiert und analysiert und es werden exemplarische Anwendungen von e-HRM diskutiert. Dabei werden die Vor- und Nachteile derartiger Ansätze aus Personalmanagementsicht erörtert. Der Artikel schliesst mit möglichen Konsequenzen für die Personalverantwortlichen und zeigt, dass ein verändertes Verhältnis zwischen Mitarbeiter und Personalfachkräften absehbar ist, welches wiederum Konsequenzen für die Qualifizierung und Spezialisierung der im Personalmanagement tätigen Mitarbeiterinnen und Mitarbeiter hat." (Autorenreferat)

This study analyzes cultural mediation in international exchange participant blogs, exploring their significance for relational public diplomacy. We recognize exchange participant blogs as a site of public diplomacy at work. Moving beyond the dominant assumption guiding exchange programs as exporting values and ideas to foreign publics, we consider the extent to which the public engages in the processes of meaning making. Narrative inquiry of blogs written by participants of German and Japanese government exchange programs finds that the participants negotiate their everyday encounters with the host by personalizing, translating, and coproducing their experiences for and with the audience. The narratives convey a complicated and nuanced understanding of the host country that is interpreted through the lens of cultural and social identity embodied by the participants. The sequential and the fiction-like storytelling quality of the blogs transport audiences into the narrative world, resulting in enjoyment, emotional attachment, and identification with bloggers from their audience. © 2020 (Kyung Sun Lee and Diana Ingenhoff). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd). All Rights Reserved.

This study analyzes cultural mediation in international exchange participant blogs, exploring their significance for relational public diplomacy. We recognize exchange participant blogs as a site of public diplomacy at work. Moving beyond the dominant assumption guiding exchange programs as exporting values and ideas to foreign publics, we consider the extent to which the public engages in the processes of meaning making. Narrative inquiry of blogs written by participants of German and Japanese government exchange programs finds that the participants negotiate their everyday encounters with the host by personalizing, translating, and coproducing their experiences for and with the audience. The narratives convey a complicated and nuanced understanding of the host country that is interpreted through the lens of cultural and social identity embodied by the participants. The sequential and the fiction-like storytelling quality of the blogs transport audiences into the narrative world, resulting in enjoyment, emotional attachment, and identification with bloggers from their audience.

High-quality news is important, not only for its own sake but also for its political implications. However, defining, operationalizing, and measuring news media quality is difficult, because evaluative criteria depend upon beliefs about the ideal society, which are inherently contested. This conceptual and methodological paper outlines important considerations for defining news media quality before developing and applying a multimethod approach to measure it. We refer to Giddens' notion of double hermeneutics, which reveals that the ways social scientists understand constructs inevitably interact with the meanings of these constructs shared by people in society. Reflecting the two-way relationship between society and social sciences enables us to recognize news media quality as a dynamic, contingent, and contested construct and, at the same time, to reason our understanding of news media quality, which we derive from Habermas' ideal of deliberative democracy. Moreover, we investigate the Swiss media system to showcase our measurement approach in a repeated data collection from 2017 to 2020. We assess the content quality of fifty news media outlets using four criteria derived from the deliberative ideal ( N = 20,931 and 18,559 news articles and broadcasting items, respectively) and compare the results with those from two representative online surveys ( N = 2,169 and 2,159 respondents). The high correlations between both methods show that a deliberative understanding of news media quality is anchored in Swiss society and shared by audiences. This paper shall serve as a showcase to reflect and measure news media quality across other countries and media systems.

AbstractIn this study we empirically map the field of media and communication studies (MCS) by focusing on relationships between cognitive dimensions (such as research topics and approaches) on the one hand and material dimensions (such as funding and institutionalization) on the other. Our analysis, which focuses on the field of MCS in Switzerland, identifies two clusters of research institutions representing distinct strands of research in the field. Results show how these two strands differ in terms of their resource base, institutional positioning and recognition, teaching and transfer activities, as well as activities of scientific production. Similarities and differences in these dimensions serve to explain the general evolution of the field.

Diana Ingenhoff und Alexander Buhmann führen in den aktuellen Forschungs- und Wissensstand zu Public Diplomacy und insbesondere zu Landesimages ein. Sie reflektieren dabei Fragen der Messung, Entstehung und Gestaltung von Landesimages und geben Antworten auf die folgenden Leitfragen: · Welche Aspekte/Dimensionen eines Landes sind wichtig für sein Image und wie entsteht es? · Welches sind die für die Imagebildung wirksamen Kanäle? · Welche Handlungsrelevanz und Wirksamkeit hat das Landesimage? · Wie lässt sich die Wirksamkeit von Public Diplomacy und Landeskommunikation messen und evaluieren? Das Buch dokumentiert und diskutiert die facettenreiche Literatur zu Landesimages und Public Diplomacy. Es enthält zahlreiche Abbildungen, ein Glossar und ein Register und fördert damit den Dialog zwischen Forschung und Praxis.